Instagram for Businesses: Increasing Your Instagram Followers

From the increase in popularity of Instagram Stories, to the continued introduction of innovative advertising opportunities that get Instagram followers, now’s a great time for businesses to use Instagram. Following are a few tips that will help your business generate more Instagram followers and increase your bottom-line.

Set Goals You Want to achieve on Instagram

All your marketing efforts, including on Instagram, need to be driven by tactical goals. Ask yourself what it is you’re hoping to achieve by utilizing Instagram. Here are few examples.

  • Generate more Instagram followers
  • Increase brand awareness
  • Drive traffic to your website
  • Increased Product sales
  • Increase customer satisfaction
  • Attract top talent
  • Identify and establish fruitful relationships with influencers

Regardless of what you’re trying to achieve, the Instagram goals you establish need to be specific, relevant, measurable and timely.

Create an Instagram Content Strategy

You need to have a strategic content approach in place if you want to build a strong community and achieve real results. Your content strategy should include the following.

  • Maintain a consistent posting schedule, but avoid bombarding your Instagram followers with a deluge of posts.
  • Your strategy should cover all the ways your brand is unique, how it makes you the best choice when it comes to the competition
  • Engage every chance you get, interacting with other Instagram accounts by liking and commenting on other user’s photos, managing the incoming comments on your own Instagram account, etc.

Establish Visual Consistency

It’s been said that approximately 60% of the major brands on Instagram use the same filter for all their posts. Utilizing the same filters consistently helps businesses develop a style that becomes recognizable to their Instagram followers. Since the goal here is to get Instagram users to quit scrolling when they see your image/video so they can engage with it by commenting or liking, the more instantly identifiable your photos/videos are, the better.

Come up with a Branded Hashtag

There are several non-visual components you can use to complement your Instagram brand, including a branded hashtag. This doesn’t just mean using your company name as a hashtag. It’s all about getting creative, coming up with a hashtag that represents your brand and motivates Instagram followers to share photos that fit your business image.

Promote Your Instagram Account

Promoting your Instagram account gives you the opportunity to generate more followers. Be sure to add your Instagram handle to your company’s website and social media platforms for cross-promotion. Don’t forget to send out a message to your connections, asking them to follow you on Instagram as well.

Stay True to Your Instagram Audience

It’s impossible for a business to succeed on Instagram by just mimicking the strategies used by other brands. Hone in on your target audience and consistently cater to their expectations and interests. In addition, consider what’s currently working for your company on other social platforms, what content seems to resonate with your audience, compelling them to share your posts. Also take into consideration how your audience interacts with similar brands.

Measure What Content Resonates

Create content for your target demographic that resonates with them. Do they prefer videos? Do they respond to stock photography or product photos? It’s important to remember that no two audiences are exactly the same. Bottom-line, the goal here is to share content that will resonate with your future and current Instagram followers.

As your Instagram followers grow, and you receive more comments, it can be difficult to manage it all using only the Instagram app. At this point you may want to consider having a professional help you.