Daily Archives: February 15, 2019

How to Incorporate Nostalgia in Marketing

Nostalgia is unique to every individual but there is one common thing; it triggers memories of happiness. When nostalgia is incorporated, everyone gets happy and enjoys the moment. For this reason, there is a good case for brands to incorporate nostalgia in their marketing strategies.

Marketers at https://animationexplainers.com/ and various other companies have embraced nostalgia as a way of winning hearts and minds of clients. Nostalgia delivers great psychological benefits like reducing stress, boosting ones esteem, feeling connected with others and being optimistic. If you make people feel good about themselves you will make them feel good about what you are offering.

You can incorporate nostalgia by taking what is old and make it new again. The phrase “I remember those” is the first step that makes nostalgia marketing successful. Use the old but give it some twist to make it fit the digital era. Paper-based communication is a thing of the past and are seen as junk mails. Create something that recipients will love. The best direct mail this days are works of art delivered through DHL or FedEx. It is costly but it offers something more to both the seller and the buyer.

People like cartoons because they used to watch them when they were young children. Children enjoy the world before their innocence fades and they start catching up with the dramas and stress of life. So using cartoons that remind people of the good old days is good way to make people feel good. As aforementioned, when you make people feel good, they will fall for that product.

Animation is therefore the best way you can use to incorporate nostalgia in your marketing campaign. Using moving images to explain what you are offering in a fun and simple way will attract more people than you ever imagined.